Frequently asked questions.
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General
What is GoWay?
GoWay is an accessibility and cookie consent tool you add to your website with one line of code. Visitors can change text size, contrast, readability, and motion settings to suit their needs. The cookie banner collects the consent that GDPR, KVKK, and similar privacy rules expect. In your dashboard, you also see your weekly accessibility score.
How do I install it?
Just add the one line of code from your dashboard to your site’s <head> section or to Google Tag Manager. It works with WordPress, Shopify, Wix, Webflow, and custom-built sites; setup usually takes a few minutes. If you get stuck, our support team is here to help.
Will it slow down my site?
GoWay is lightweight code that loads in the background after your page, so your page doesn’t have to wait for it to open.
Which languages does it support?
The accessibility tool and cookie banner come with built-in translations in 31 languages, so you don’t need to translate anything yourself.
Does it work on mobile and with screen readers?
The tool works on desktop, tablet, and mobile, and its panel is designed to be usable with a keyboard and screen readers. For visitors using their own screen reader, however, what really matters is whether your site’s code is accessible; the score scan shows the gaps in this area.
Accessibility and compliance
Does the accessibility tool on its own make my site legally compliant?
No, and we want to be clear about that. The tool offers visitors important conveniences, but issues such as image descriptions, form labels, and keyboard access need to be fixed in your site’s content and code. GoWay finds these issues, prioritizes them, and lets you track your progress.
How does GoWay help with my compliance process?
In four ways: it offers visitors personal settings, scans and scores your site against WCAG 2.2 every week, shows what to fix and how with a detailed expert-reviewed report, and makes it easier to publish your accessibility statement. On the cookie side, it blocks cookies until consent is given and records preferences.
Is web accessibility a legal requirement?
In many countries, yes. In the EU, the European Accessibility Act has applied to e-commerce, banking, and similar services since June 28, 2025; in the US, thousands of website lawsuits are filed under the ADA every year; and the UK, Canada, and other countries have similar rules. For details, see the Legal compliance page.
How is the accessibility score calculated?
GoWay automatically scans your site every week and gives it a score from 0–100 based on WCAG 2.2’s A and AA criteria. Automated tests can catch only some issues, so we recommend using the score as a starting point and a progress indicator.
What is the accessibility report?
It’s a detailed PDF report based on your latest scan and checked by hand by our experts. It also looks at issues automated tests can’t catch, and explains which page and element each violation is on and how to fix it. It’s a one-time $49 and is uploaded to your dashboard within 48 hours. You can pass it straight to your web team or agency.
What is an accessibility statement, and do I need one?
It’s a short page describing your site’s accessibility status, known gaps, and how visitors can reach you. Some regulations (for example, for the public sector) require it; elsewhere it’s considered good practice. You can publish a link to your statement at the bottom of the GoWay tool.
Cookie consent and privacy
Does GoWay collect personal data from my visitors?
The accessibility tool does not collect personal or behavioral data from your visitors; the chosen settings are stored only in the visitor’s browser. The cookie consent module keeps the consent record that must be retained by law.
How does it find the cookies on my site?
GoWay scans your site every week, finds new cookies, and sorts them into necessary, functional, performance, and advertising categories. You can edit the descriptions from the dashboard.
Does it support Google Consent Mode v2?
Yes. The visitor’s preference is passed to Google tags as a Consent Mode v2 signal, so Google Ads and Analytics operate according to the consent given. Note: GoWay is not yet an IAB TCF v2.2 certified consent management platform (CMP), so it is not currently suitable for publishers in the EU using AdSense, Ad Manager or AdMob.
Plans and trial
How does the free trial work?
Every new site starts with a 7-day free trial, no card required. The trial ends when the trial period or trial usage allowance runs out, whichever comes first. We’ll remind you by email before it ends. When the trial ends, the tool stops on your site; your settings and code are kept, and it starts working again as soon as you choose a plan. While the tools are paused, no cookie banner is shown and visitors are treated as having rejected all cookies: Google Consent Mode stays “denied” and tracking tags do not run.
Do I have to use both modules?
No. Every plan includes both; from the dashboard you can turn on accessibility only, cookie consent only, or both, per site. The price stays the same.
What happens if I reach my traffic limit?
We’ll let you know by email when you reach 80% of your limit. You can move up to the next plan in one click from the dashboard; the difference is calculated based on the remaining days.
Can I remove the GoWay logo?
Yes, as a paid add-on. When the logo is removed, the GoWay logo disappears from both the accessibility tool and the cookie preference center.
I have more than one site. What should I do?
You can get a separate plan for each site, or use Partner plans to manage 5 to 50 sites in a single plan, with a shared traffic pool and a single invoice.