The GoWay brand.
Core guidelines for using our logo, colors and typefaces.
Logo
Use the black logo on light backgrounds and the white logo on dark backgrounds, and leave clear space around it. Don’t stretch it, change its color or add effects.
Colors
Our core colors are black, white and cool gray. Blue carries accessibility and accents; orange carries cookie consent and alerts. The logo is always black or white.
Logo, text, buttons
Accent text, icons, backgrounds
Charts, lines
Cookie consent, alerts
Background
Section backgrounds
Lines, surfaces
Secondary elements
Descriptions
Typography
A typeface designed to improve readability. Used for headings and highlights.
For body text, UI and tables. Geist Mono for code and labels.
Contact us for logo files, product screenshots and company information.